深圳**点设计公司分享画册设计介绍及画册设计案例

内容准则是指设计一份画册时必须要注意到的内容规范。要求是一定要达到商家的宣传目的，宣传效果，宣传对象。从而设计好企业的宣传画册。
设计准则
一个企业画册设计的成功与否在于画册设计的定位，首先要做好与客户进行沟通好，包括画册设计的风格定位、企业文化及产品特点分析、行业特点定位、画册操作流程、客户的观点等都可能影响画册设计的风格。好的画册设计离不开设计前的沟通和配合，这样才能体现客户的消费需要，才能给客户创造出比较有实效的画册设计。
画册设计又分为：企业画册设计、产品画册设计、企业形象画册设计、宣传画册设计、折页设计、单页设计、封面设计、画册封面设计等。这些画册都用一定的准则，下面由上知设计一一进行阐述。
画册封面设计应该画册的封面设计是画册内容、形式、开本、装订，印刷后期的综合体现，好的画册封面设计要从*出发。
封面设计，封面设计更注重对企业形象的高度提炼，要给人以过目不忘的感觉。企业画册设计，应从企业自身的性质，文化，理念，地域等方面出发，来体现企业的精神。
产品画册设计，产品画册的设计着重从产品本身的特点出发，分析出产品要表现的属性，运用恰当的表现形式，创意来体现产品的特点。这样才能增加消费者对产品的了解，进而增加产品的销售。
折页设计，一般分为两折页，三折页，四折页等。根据内容的多少来确定页数的多少。有的企业想让折页的设计出众，可能在表现形式上才有模切，特殊工艺等来体现折页的*特性，进而增加消费者的印象。
企业形象画册的设计更注重体现企业的形象，应用恰当的创意和表现形式来展示企业的形象。这样画册才能给消费者留下深刻的印象，加深对企业的了解。
总之不管是企业画册设计，还是产品画册设计，都离不开事先进行的沟通。希望中小企业在进行画册设计，应该把握好以上这些准则，这样才能更好的做出想要的画册效果。
企业文化
企业长期经营活动和管理经验的总结，并成为企业区别其它**的特质。通过时间的积累和企业内部的共同努力使之成为*特的企业文化，其具有一性。*特的企业文化也是品牌价值的衡量标准之一。而画册设计过程是对这一文化特质的反映和提炼。
市场推广
画册的元素，版式，配色不但需要符合设计美学的三大构成关系，更重要的是完整的表达市场推广策略，包括产品所针对的客户群，地域，年龄段，知识层等。比如一本儿童用品的画册需要完整表述企业乐观，向上的精神面貌，配色要可爱，活泼，版式丰富 而有趣，产品罗列有条不紊等等。
表现手段编辑
一本画册是否符合视觉美感的评定依据。包括图形构成，色彩构成，空间构成。三大构成的**表现能够提升画册的设计品质和企业内涵。
这个环节需要摄影和PS修图共同完成，通常要求产品表面光洁，明暗对比强烈而不失细节。因此，其对设计师的基本功需要更高的要求，而不再局限于版式设计。
Content criteria refer to the content specifications that must be noticed when designing a picture album. The requirement is to achieve the propaganda purpose, propaganda effect and propaganda target of the merchants. In order to design a good business brochure.

design criteria

The success of an enterprise's album design lies in the positioning of the album design. First of all, we should communicate well with customers, including the style positioning of the album design, the analysis of the enterprise culture and product characteristics, the industry characteristics positioning, the operation process of the album, the customer's viewpoints, and so on, which may affect the style of the album design. Good album design can not be separated from the communication and cooperation before the design, so as to reflect the consumer needs of customers, in order to create more effective album design for customers.

The album design is divided into: enterprise album design, product album design, enterprise image album design, propaganda album design, folding design, single page design, cover design, album cover design, etc. These albums are all based on certain criteria, which are described in detail below by the known designs.

The cover design of the album should be a comprehensive reflection of the content, form, opening and binding of the album. A good album cover design should start from all aspects.

Cover design, cover design pays more attention to the highly refined corporate image, to give people the impression of never forgetting. The design of enterprise picture album should embody the spirit of the enterprise from the aspects of the nature, culture, concept and region of the enterprise itself.

Product album design, product album design focuses on starting from the characteristics of the product itself, analyzing the attributes of the product to be displayed, using appropriate forms of expression, creativity to reflect the characteristics of the product. Only in this way can we increase consumers'understanding of products, and then increase the sales of products.

Folding design, generally divided into two folds, three folds, four folds and so on. The number of pages is determined by the content. Some enterprises want to make the folding design outstanding. They may have die-cutting in the form of expression, special technology and so on to reflect the unique folding, thereby increasing the impression of consumers.

The design of enterprise image album pays more attention to embodying the image of the enterprise, and uses appropriate creativity and forms of expression to display the image of the enterprise. Only in this way can the picture album leave a deep impression on consumers and deepen the understanding of enterprises.

In short, whether it is the design of enterprise picture album or the design of product picture album, it is inseparable from prior communication. Hope that small and medium-sized enterprises in the design of picture albums, should grasp the above guidelines, so as to better make the desired picture album effect.

corporate culture

The summary of long-term business activities and management experience of enterprises has become the characteristics that distinguish enterprises from other peers. Through the accumulation of time and the joint efforts within the enterprise, it becomes a unique corporate culture with uniqueness. Unique corporate culture is also one of the criteria to measure brand value. The album design process is a reflection and refinement of this cultural trait.

Market promotion

The elements, format and color matching of the picture album need not only to conform to the three major components of design aesthetics, but also to fully express marketing strategies, including customer groups, regions, age groups, knowledge levels, etc. For example, a picture album of children's articles needs to fully express the optimism of the enterprise, the upward spiritual outlook, the color matching should be lovely, lively, rich and interesting format, and the products listed in an orderly manner.

Editor of Expressive Means

Whether a picture album conforms to the evaluation basis of visual aesthetics. Including graphic composition, color composition, space composition. The perfect performance of the three components can improve the design quality and enterprise connotation of the album.

This link needs to be completed by photography and PS repairs. Usually, the surface of the product is smooth and the contrast between light and shade is strong without losing details. Therefore, the basic skills of designers need higher requirements, not confined to layout design.